At Lush Brush Co., we believe you should know exactly what’s going on your tools (and eventually, your skin). That’s why we keep things clean, transparent, and easy to understand. Below is a breakdown of what’s inside our formula and what each ingredient actually does.
Clean, effective, skin-safe. Here's what makes Lush Brush Co work.
A water-soluble film former, completely different to regular alcohol-based agents like isopropyl alcohol.
It helps our cleaning sheets dissolve cleanly in water. It is hypoallergenic and binds to the loosened oils, pigments, and waxes from makeup, helping to lift away stubborn product residues without leaving a greasy or sticky residue.
It then forms a temporary, protective barrier that conditions the brush hairs and prevents them from drying out during the rest of the cleaning process.
A gentle, sulfate-free surfactant derived from coconut oil. Lathers lightly to lift away makeup and grime.
The universal solvent. Used to help balance and activate the formula once dissolved.
Another mild, coconut-derived cleanser that helps remove oil, dirt, and product buildup without drying bristles.
A soft, natural clay that gently absorbs impurities—bonus points for being brush-friendly.
A plant extract known for its purifying properties. Just enough to freshen, not overpower.
A botanical rich in antioxidants—adds a subtle softening and conditioning benefit.
Used to balance pH and maintain formula stability.
Naturally occurring compounds (often from plants like soapwort) that have natural cleansing properties.
Enzymes that help break down residual grime, like leftover foundation, creams, and oils.
Helps balance the pH of the formula to keep things gentle and effective.
A cleansing and emulsifying agent that helps mix oil and water for thorough cleaning.
An emulsifier and surfactant that aids in dissolving oily residue.
A coconut-derived foaming agent that’s gentle and helps break down residue.
A mild, biodegradable cleanser that adds softness and helps the product rinse clean.
A plant-based surfactant that enhances mildness and helps lift grime from brushes.
A water-soluble silicone that conditions bristles and helps prevent them from feeling dry or stiff after cleaning.
At Lush Brush Co., we’re all about clean tools, clean formulas, and a clean conscience. Here’s what you’ll never find in our products:
- Parabens – Preservatives we’ve happily parted ways with.
- Phthalates – Not on our guest list.
- Formaldehyde – Nope.
- Sodium Lauryl Sulfate (SLS) – We prefer gentler cleansers.
- Mineral Oil, Petrolatum & Paraffin – No heavy occlusives here.
- Diethanolamine (DEA) – Hard pass.
- Polyethylene Beads – Bye, microplastics.
- Animal Ingredients – We're proudly cruelty-free & vegan-friendly.
- Artificial Dyes – We let the packaging do the talking.
- Overpowering Fragrances – Clean doesn’t have to mean perfumed.
Still have questions?
Have a question or need assistance? We'd love to hear from you. Be sure to include your order number (if you have one).